Remarkably ordinary. Genuinely reliable.


I'm not a pro athlete, I don't have hours of free time, and I'm not chasing PBs for a living.

I'm a full-time working mum, rapidly approaching 40, attempting to run (and I say “run” loosely) my way through all six World Marathon Majors while juggling a toddler, a career, and the general chaos of existence.

That's exactly why brands work with me. My audience isn't looking for elite advice from someone with unlimited time and a sponsorship-funded life, they're looking for someone doing the same juggling act they are, and actually rating the products that help.

  • 25,000 followers on Instagram, with a 7-10% engagement rate (measured against reach, not just follower count because I'd rather show you how my actual audience responds than inflate a vanity metric)

  • 5,200 subscribers on YouTube, averaging 5,000-10,000 views per video

  • Core audience aged 25-44, based mainly in the UK, US, and Germany

  • A genuinely engaged community. My audience shows up in the comments, not just the likes!

What I create

  • Training updates and race-day content (the honest kind, even the ugly ones).

  • Gear and product reviews from someone actually using them day to day, not just unboxing them.

  • Long-form YouTube content on training for the Majors as a working parent.

  • Bespoke brand content, event support, product launches, and activations.

Pixelated image of a smiling face with a round shape, primarily in black and red colors.

Brands I work with

I currently partner with Wahoo and Zwift, creating bespoke content, supporting events, and helping with product launches and brand activations. See more on my Friends page.

Who I'm looking to work with

I care more about the story than the metrics. So I'm looking for brands who feel the same way.

If you make products or offer services I'd genuinely use and rate, and you care about representing "normal" people rather than just elite athletes and large follower counts, I'd love to hear from you. I'm open to all types of partnerships; the fit matters more to me than the format.

Join my friends!

If you want to add your brand to my super cool friend list, email me!

I read everything myself, and I'll always get back to you.